Pantone color of 2023 — Viva Magenta
(3 min read) Each year Pantone highlights one color that will reflect the current lifestyle and shape the cultural landscape of that period. This year Pantone opted for a “crimson red tone that presents a balance between warm and cool”, her perky highness (*cue the trumpets) — Viva Magenta!
I mean, for realz, Pantone couldn’t have picked a sassier color, am I right? See, magenta doesn’t have a wavelength, so it is basically nonexistent. The only reason we see it is because our brain doesn’t like seeing green between red and purple, so it substitutes it.
Pantone has been aiming to affirm the relationship between color and culture for decades now. Its championing for the color of the year started back in 2000 with the magnificent cerulean blue. Six years later Miranda Priestly had her famous cerulean sweater monologue in Devil Wears Prada and the rest is history.
Ever since the early 2000s, the world has been governing its cultural and designer scene in accordance with the color Pantone picks for the current year. Once mainstream media picked up on it, the rest of the creative world started paying attention to the annually chosen Pantone color.
Needless to say, in 2023 Viva Magenta can be expected anywhere and everywhere. From clothes to home furnishing Viva Magenta will rule 2023 with its vibrant, fun-loving fist. This “universally flattering shade” should be easy to incorporate into wardrobes, homes, and graphic designs all over the world.
We are eager to see magenta inserted into the art world with all of its numerous forms and varieties. It will be a whole new adventure, since magenta is so flashy and vibrant, and the world is coming fresh out of the pretty, but kinda boring Very Peri era.
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27 Comments
I love magenta, but for me it has to be used in small bursts. It’s a great spice.
I love how deep and rich this version of pink is! It’s such a great color for 2023.
It is a really pretty color! I would get some accents of it, but I don’t know if I would be able to paint my whole room in the color.
It’s such a beautiful color! So many fun finds and inspiration with it too, love it!
Isn’t magenta so lush and feminine. Fab post! This has given me loads of ideas on how to pull this colour through soft furnishings.
Oh I actually really love that colour. I’m super impressed with how it looks in all the different spaces especially the kitchen.
Wow some bright colours there, they suit the homes though 🙂
Normally I find the pantone colour of the year quite plain and a little boring, but this one certainly isn’t that. I love the colour, but more as an ascent colour in furnishings etc x
I like seeing viva magenta color even though it is definitely not my most favorite color for myself. I hardly see it in my living places or clothes. However I absolutely love it for cafes, shops, offices and other public places. SO refreshing and happy!
I love that color shade, it is very pretty. They also choose the colors in fashion for the seasons to come
Love magenta on accent pieces! Such a bold choice!
I’ll tel you, I am not a Magenta fan but I really loved these designs as you had made them look so classy.
If you have all that pink, you must have a flamingo, lol! Love that one so much!
I absolutely love the color magenta. It is one of my favorites and it looks so good in home decor!
I do love magenta, I try to keep my colour scheme more neutral so I can add splashes of colour with throws, cushions and vases etc
Magenta is such a vibrant colour! I have always been a fan of it as an accessories colour, like velvet cushions etc
I am always interested in finding out what the Pantone color of the year is. Viva Magenta is great as an accent for me.
How very exciting to hear that Viva Magenta will be hitting the scene this year. It is bold, bright and so fun!
So many creative uses for this color! Love it and this would be a perfect color for an accent in our guest bathroom.
This is a bold shade of pink and I love it already. The color is all about optimistic celebration, experimentation, and unrestrained self-expression which makes it more great.
I do love statement colours and Viva Magenta looks absolutely stunning and so attractive! Definitely my sort of pantone colour
So happy, Pantone has selected this color – Viva Magenta 😍 My bedroom (at my parents’ home) has the same color as I wanted to give it some pinkish touch! I am loving these designs, got some inspo!😍
So pretty! This is quickly becoming one of my top 3 fav colours. Everything just pops doesn’t it? 🙂
I absolutely love the vibrant colors. Makes the rooms look very regal. I’ll be following your story.
I love all things magenta. It’s great to be able to see it in interiors in such a bold manner.
that’s a very tricky yet lovely color to work with for interior decor. you found a great example indeed! I enjoyed scrolling through
to be honest, I am not a big fan of this colour. It’s a bit too bright for me to have in my house